{"id":440,"date":"2021-03-29T12:54:10","date_gmt":"2021-03-29T01:54:10","guid":{"rendered":"https:\/\/elevatefundraising.com.au\/?post_type=ourwork&p=440"},"modified":"2024-02-20T09:56:26","modified_gmt":"2024-02-19T22:56:26","slug":"giving-day","status":"publish","type":"ourwork","link":"https:\/\/elevatefundraising.com.au\/ourwork\/giving-day\/","title":{"rendered":"Giving Day"},"content":{"rendered":"\t\t
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Marching on Towards Success<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Acquisition<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Soldier On united Australians in a 36-hour Giving Day campaign to stand with veterans and help our brave heroes march on.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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80%<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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increase in donations<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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78%<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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increase in fundraising<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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76%<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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increase in activation rate for Tributes<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The Challenge<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Solider On delivers a range of mental health services and programs to support veterans and their families.\u00a0<\/p>

They reached out to us to review and improve their Giving Day campaign to identify new opportunities to grow fundraising income.<\/p>

With a small internal database and a limited remarketing audience available, the challenge for us was to overhaul the existing proposition to motivate past supporters to donate, and acquire new supporters through targeted advertising.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Our Solution<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It\u2019s a sad reality that our veterans experience far greater mental health issues and suicide rates than the general community.<\/p>

We wanted to unite Australians to stand together to help provide life-saving mental health programs and specialist services to veterans to show these brave men and women they are not alone.<\/p>

We developed an entirely new campaign strategy and core proposition to \u2018Donate to our Giving Day to help our heroes march on\u2019.\u00a0<\/p>

Focusing on a powerful statistic also strengthened the need: \u2018Our veterans are 2.2 times more at risk of suicide than other members of our community\u2019.<\/p>

To help bring the campaign to life, we featured 102-year-old veteran Bert as the real hero of the campaign. No surprise that ads with Bert performed the best!\u00a0<\/p>

Tangible dollar handles related to Soldier On\u2019s mental health services were used on the donation form to lift the average donation amount.<\/p>

And together, we showed our veteran heroes that they will never be forgotten!<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\"Giving\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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What We Did<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Concept<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Strategy<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Proposition<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Creative<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\"Website\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Landing Page<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Acquisition<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\"Content\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Content<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\"Copywriting\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Copywriting<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The Results<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The new strategy and proposition helped us grow Soldier On\u2019s Giving Day campaign and increase the number of supporters.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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  • Raised $253,630, which was 78% up on 2020 income of $141,932 (ex. matched funds)<\/li>
  • Achieved 1,877 donations, which was 80% up on the 2020 result of 1,041<\/li>
  • Achieved a CPA of $36.69 across 20 Facebook audiences<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Overall, including matched funds, the 2021 Giving Day campaigned raised $493,607 for life-saving mental health programs and specialist services to help our veteran heroes march on.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    What our clients said<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\u201cWe\u2019ve developed an awesome partnership with Elevate over the years, helping us to smash the results for our March On virtual fitness challenge year on year. We didn\u2019t hesitate to reach out to their team to help us with our 2021 Giving Day. Their insightful approach to strategy and proposition, combined with their expertise in digital acquisition, enabled us to not only double our fundraising income\u2026 but also increase our supporter base by 80%! Thanks Elevate, we couldn\u2019t have achieved these results without you and look forward to working on more campaigns together!\u201d\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t\tBarry Kenyon<\/span>Director of Fundraising, Soldier On<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":1241,"parent":0,"template":"","acf":[],"yoast_head":"\nGiving Day - Elevate Fundraising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elevatefundraising.com.au\/ourwork\/giving-day\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Giving Day - Elevate Fundraising\" \/>\n<meta property=\"og:description\" content=\"Marching on Towards Success Acquisition Soldier On united Australians in a 36-hour Giving Day campaign to stand with veterans and help our brave heroes march on. 80% increase in donations 78% increase in fundraising 76% increase in activation rate for Tributes The Challenge Solider On delivers a range of mental health services and programs to […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elevatefundraising.com.au\/ourwork\/giving-day\/\" \/>\n<meta property=\"og:site_name\" content=\"Elevate Fundraising\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-19T22:56:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/elevatefundraising.com.au\/wp-content\/uploads\/2021\/03\/CS-header-giving-day-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"734\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/elevatefundraising.com.au\/ourwork\/giving-day\/\",\"url\":\"https:\/\/elevatefundraising.com.au\/ourwork\/giving-day\/\",\"name\":\"Giving Day - 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