{"id":443,"date":"2021-03-29T12:54:49","date_gmt":"2021-03-29T01:54:49","guid":{"rendered":"https:\/\/elevatefundraising.com.au\/?post_type=ourwork&p=443"},"modified":"2022-07-19T10:23:23","modified_gmt":"2022-07-19T00:23:23","slug":"one-foot-forward","status":"publish","type":"ourwork","link":"https:\/\/elevatefundraising.com.au\/ourwork\/one-foot-forward\/","title":{"rendered":"One Foot Forward"},"content":{"rendered":"\t\t
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The Walk for Mental Health<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Event<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A month long virtual fitness event challenging the community to walk or run 40km, 60km, 80km or 100km for Australians impacted by mental illness and suicide.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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$17.6m<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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raised in first 2 years<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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40%<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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increase in 2021 participants<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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85%<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Increase in 2021 income<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The Brief<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Black Dog Institute approached us in 2020 to develop a new national event that would leverage Mental Health Awareness month in October.<\/p>

With 1 in 5 Australians living with a mental illness, the challenge was to create an inclusive event concept that supported the cause and encouraged people of all ages and abilities to participate.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Our Solution<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The first step was to come up with a compelling event concept that was easy for people to participate in and aligned with the BDI core values and mission: One Foot Forward was born!<\/p>

We developed the event strategy, creative assets and communications plan to encourage the community to \u2018Walk this October during Mental Health awareness Month to support the 1 in 5 Australians living with a mental illness\u2019.<\/p>

We scoped and built the website and designed a suite of social resources to maximise fundraising and social sharing.<\/p>

Facebook advertising was the main acquisition channel which complimented a series of recruitment emails before we moved into the welcome and engagement journey to strengthen connection to the cause.<\/p>

And wow, we never expected the magic that unfolded \u2013 not only the incredible fundraising results but more importantly, the way that Australians united in solidarity to support those living with mental illness.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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What We Did<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Concept<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Strategy<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Proposition<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Creative<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\"Website\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Website<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\"Acquisition\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Acquisition<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Retention<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\"Content\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Content<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\"Analysis\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Analysis<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The Results<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The first and second year of One Foot Forward exceeded all expectations and set a new national record for a first-year fundraising event.<\/p>

We smashed the 2020 inaugural event target of $600,000 to raise a whopping $6.2M! More than 30,000 Australians participated in this first year event, well above the original target of 7,250.<\/p>

The challenge was then to improve on the results for 2021, which we did!<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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  • $11.2M raised, making a total of $17.6M in the first two years of the event<\/li>
  • 43,017 participants, 40% up on 2020<\/li>
  • $369 average raised, 12% up on 2020<\/li>
  • 68% fundraising activation rate, 12% up on 2020<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    We can\u2019t wait to work on this event again in 2022 and continue to support Australians living with mental health illness.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":444,"parent":0,"template":"","acf":[],"yoast_head":"\nOne Foot Forward - Elevate Fundraising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elevatefundraising.com.au\/ourwork\/one-foot-forward\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"One Foot Forward - Elevate Fundraising\" \/>\n<meta property=\"og:description\" content=\"The Walk for Mental Health Event A month long virtual fitness event challenging the community to walk or run 40km, 60km, 80km or 100km for Australians impacted by mental illness and suicide. $17.6m raised in first 2 years 40% increase in 2021 participants 85% Increase in 2021 income The Brief Black Dog Institute approached us […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elevatefundraising.com.au\/ourwork\/one-foot-forward\/\" \/>\n<meta property=\"og:site_name\" content=\"Elevate Fundraising\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-19T00:23:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/elevatefundraising.com.au\/wp-content\/uploads\/2021\/03\/CS-header-one-foot-forward.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"542\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/elevatefundraising.com.au\/ourwork\/one-foot-forward\/\",\"url\":\"https:\/\/elevatefundraising.com.au\/ourwork\/one-foot-forward\/\",\"name\":\"One Foot Forward - 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