{"id":842,"date":"2022-04-11T14:15:38","date_gmt":"2022-04-11T04:15:38","guid":{"rendered":"https:\/\/elevatefundraising.com.au\/?post_type=ourwork&p=842"},"modified":"2022-07-19T10:05:56","modified_gmt":"2022-07-19T00:05:56","slug":"bandanna-day","status":"publish","type":"ourwork","link":"https:\/\/elevatefundraising.com.au\/ourwork\/bandanna-day\/","title":{"rendered":"Bandanna Day"},"content":{"rendered":"\t\t
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Stand up to Cancer<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Community Fundraising<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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National Bandana Day is a community fundraising campaign that provides the community with a variety of ways to get involved, donate, or raise funds for Canteen to help young people living with cancer.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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$2.3M<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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raised in 2021<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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77%<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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increase in 2021
revenue<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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32% <\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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increase in 2020 revenue<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The Challenge<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Bandanna Day was traditionally an offline merchandise fundraising campaign where people were asked to buy or sell bandanas. When Covid-19 hit in 2020, Canteen sent us a brief to find a solution to increase the revenue for 2020 in other ways to combat the declining offline fundraising methods.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Our Solution<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our main focus for Bandanna Day was to transition it into an online campaign. Due to the uncertainty and challenges caused by global events, we needed to transform the campaign so it didn\u2019t rely entirely on offline\/face to face fundraising methods.<\/p>

To achieve our goals, we built a platform that enabled online fundraising and tailored our communications to encourage existing supporters as well as new supporters.\u00a0<\/p>

As Bandanna Day is a single day event, we needed to build a community of passionate individuals whilst keeping them engaged throughout the lifecycle of the event from registration to event day.\u00a0<\/p>

Some of the key things we did to transform the campaign included:<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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  • Created a new online platform that showcased all the ways to get involved.<\/li>
  • Developed a campaign tagline \u2018Stand up to Cancer\u2019 to build a strong connection to the cause.<\/li>
  • Ran year-round e-Commerce ads to generate sales.<\/li>
  • Created an online registration flow for merchandise sellers including their own online fundraising page.<\/li>
  • Developed a new peer to peer fundraising campaign \u2018Cut it, Colour it, Cover it\u2019.<\/li>
  • Developed a compelling proposition for a Giving Day to increase single gift donations on Bandana Day.<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    What We Did<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Concept<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    Strategy<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\t\t\t\t\"Creative\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Creative<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\t\t\t\t\"Website\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Website<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\t\t\t\t\"Acquisition\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Acquisition<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\t\t\t\t\"Analysis\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Analysis<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    The Results<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    In 2019, before Elevate was engaged to help, Bandana Day raised $987K.<\/p>

    In 2020, our first year working on the event, we increased event income by 32% to raise $1.3M.<\/p>

    In 2021, our second year working on the event, we increased event income by a further 77% to raise $2.3M.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    • The online shop contributed $1.2M, their highest merchandise sales ever.<\/li>
    • Merchandise sellers raised $616K, another event record.<\/li>
    • The peer to peer campaign \u2018Cut it, Colour it, Cover it\u2019 raised $303K, 17% up on target.<\/li>
    • The 36-hour online Giving Day raised $162K, almost double the target.<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":909,"parent":0,"template":"","acf":[],"yoast_head":"\nBandanna Day - Elevate Fundraising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elevatefundraising.com.au\/ourwork\/bandanna-day\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bandanna Day - Elevate Fundraising\" \/>\n<meta property=\"og:description\" content=\"Stand up to Cancer Community Fundraising National Bandana Day is a community fundraising campaign that provides the community with a variety of ways to get involved, donate, or raise funds for Canteen to help young people living with cancer. $2.3M raised in 2021 77% increase in 2021 revenue 32% increase in 2020 revenue The Challenge […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elevatefundraising.com.au\/ourwork\/bandanna-day\/\" \/>\n<meta property=\"og:site_name\" content=\"Elevate Fundraising\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-19T00:05:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/elevatefundraising.com.au\/wp-content\/uploads\/2022\/04\/CS-header-bandanna-day.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"542\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/elevatefundraising.com.au\/ourwork\/bandanna-day\/\",\"url\":\"https:\/\/elevatefundraising.com.au\/ourwork\/bandanna-day\/\",\"name\":\"Bandanna Day - 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