{"id":928,"date":"2022-04-18T07:50:43","date_gmt":"2022-04-17T21:50:43","guid":{"rendered":"https:\/\/elevatefundraising.com.au\/?post_type=ourwork&p=928"},"modified":"2022-07-19T10:05:17","modified_gmt":"2022-07-19T00:05:17","slug":"be-a-santa-for-sick-kids","status":"publish","type":"ourwork","link":"https:\/\/elevatefundraising.com.au\/ourwork\/be-a-santa-for-sick-kids\/","title":{"rendered":"Be a Santa for Sick Kids"},"content":{"rendered":"\t\t
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Gift a night so sick and injured kids can sleep tight<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Acquisition<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Be a Santa for Sick Kids is a digital fundraising acquisition campaign that raises money to fund nights of accommodation for sick kids and their families staying at Ronald McDonald House.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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192%<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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increase in 2021 donors<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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$171K<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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raised through Facebook acquisition<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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3,198<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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nights gifted in total<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The Challenge<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ronald McDonald House Charities approached us to develop a Christmas appeal campaign to acquire donors over the Christmas period.<\/p>

The goal was to raise enough to cover 1,500 nights of accommodation at the house, with the cost of one night being $160.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Our Solution<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Understanding that a Christmas theme was important, we developed the concept \u201cBe a Santa for Sick Kids\u201d and created a sense of ownership by asking the donor to \u201cBe a Santa\u201d for a sick child this Christmas.\u00a0<\/p>

We focused on the importance of keeping families together during Christmas and the notion that a \u2018night\u2019 of accommodation is a tangible gift for a sick child.<\/p>

We developed a simple microsite with powerful imagery of the children and made the call to action very prominent: \u201cGift a night so sick and injured kids can sleep tight\u201d.<\/p>

An emotive yet fun tone to our messaging combined with a distinct creative design allowed us to stand out and get cut through during the busy Christmas season.<\/p>

To recognise a donor\u2019s support and deepen the emotional connection, we placed the donor\u2019s name on the door of the family for the night they gifted.\u00a0<\/p>

In 2021, we strengthened the emotional connection even further by developing an interactive Christmas tree whereby the donor was able to leave a message on the tree for our sick kids to see.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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What We Did<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Strategy<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\"Proposition\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Proposition<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\"Identity\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Identity<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\"Creative\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Creative<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\"Acquisition\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Acquisition<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\"Content\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Content<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The Results<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Over the past two years we have grown the \u201cBe a Santa for Sick Kids Campaign\u201d and increased the number of new donors for Ronald McDonald House Charities.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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  • 3,388 donors in 2021, compared to 1,157 in 2020<\/li>
  • $171,377 from new donors in 2021, compared to $129,100 in 2020<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    In total the campaign funded 3,388 nights of accommodation for RMHC, smashing their target of 1,500 nights.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    What our clients said<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\u201cThanks so much for this Ian, these results are INCREDIBLE! I think I speak for the whole team when I say, a huge thank you to you (and Luke) for your support on this campaign. We are blown away by the result and it\u2019s been a real pleasure to work with you (again!) \n\u201d\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t\tMichaela Britt<\/span>Fundraising Manager<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":940,"parent":0,"template":"","acf":[],"yoast_head":"\nBe a Santa for Sick Kids - Elevate Fundraising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elevatefundraising.com.au\/ourwork\/be-a-santa-for-sick-kids\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Be a Santa for Sick Kids - Elevate Fundraising\" \/>\n<meta property=\"og:description\" content=\"Gift a night so sick and injured kids can sleep tight Acquisition Be a Santa for Sick Kids is a digital fundraising acquisition campaign that raises money to fund nights of accommodation for sick kids and their families staying at Ronald McDonald House. 192% increase in 2021 donors $171K raised through Facebook acquisition 3,198 nights […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elevatefundraising.com.au\/ourwork\/be-a-santa-for-sick-kids\/\" \/>\n<meta property=\"og:site_name\" content=\"Elevate Fundraising\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-19T00:05:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/elevatefundraising.com.au\/wp-content\/uploads\/2022\/04\/CS-header-Santa-sick-kids.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"542\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/elevatefundraising.com.au\/ourwork\/be-a-santa-for-sick-kids\/\",\"url\":\"https:\/\/elevatefundraising.com.au\/ourwork\/be-a-santa-for-sick-kids\/\",\"name\":\"Be a Santa for Sick Kids - 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